You’re likely looking for new ways to increase your Black Friday sales. Maybe you designed a few popups and already scheduled some emails.
But you’re also aware that your competition is doing the same.
Whether it’s the Black Friday, Cyber Monday, or Christmas sale you’re planning, there are always quick wins you can apply to stand out among competition this year. Make sure to trigger urgency and scarcity with your Black Friday marketing, but don’t drive your prospects into a panic like many e-tailers do.
If you want to make a difference this year, try these seven lesser-known strategies that only the best e-commerce marketers know about.
1. Experiment with Timing
The problem with many online stores’ Black Friday strategies is that they’re too predictable.
While there’s nothing wrong with being consistent and setting expectations, the situation is more tricky for Black Friday.
Consumers become numb during the shopping weekend because they receive the same type of marketing messages over and over again.
This year, try changing your timing—slightly or dramatically—so your messages don’t get lost among a million other distractors.
How early or late should you be? That’s up to you.
2. Make Your Sale Memorable
Your online store may have the best deals and the fastest delivery options. But you won’t be the only one making these claims.
While every single e-tailer is competing for your prospects’ attention, the competition gets even more fierce during Black Friday.
It’s not easy for consumers either. They have to navigate through different stores, make comparisons, and create shopping lists so that they can buy their favorite items before they sell out.
This is a great opportunity for you to stand out and make your e-commerce site memorable on Black Friday.
3. Use the Element of Surprise
Surprises are exciting, but they’re also a powerful marketing tool when used right.
While every other online store kills the element of surprise by adding their Black Friday discounts to their subject lines, there are a handful of successful e-tailers that know the magic of surprises.
Those are the brands that stand out in busy Black Friday inboxes and get their emails opened.
4. Offer More Benefits
You might be thinking that Black Friday is only about discounting.
You’re right to an extent. Consumers are expecting a compelling discount during the Black Friday weekend, but that’s not all.
If everybody is discounting their products, what makes you different?
Black Friday is a good time to go beyond discounts and offer more benefits to your customers, such as free shipping, returns, or bonuses.
5. Make Your Subject Line Stand Out
Black Friday is not a battle of discounting, it’s a battle of attention.
If you want to win this battle, your first goal should be getting noticed in your subscribers’ inboxes.
And you know by now that crafting well-written email subject lines is the first condition to it.
6. Redefine Black Friday
Almost every brand approaches Black Friday the same way these days: Discount your products, send a promotional email, and wait for the results.
But there’s a reason why e-tailers like Chubbies win Black Friday: They go above and beyond to redefine Black Friday.
As a part of the long shopping weekend, Chubbies owns Cyber Monday and turn it into a branded day that they call “Thighber Monday.”
Besides being fun and memorable, they offer customers gifts on this day.
7. Tease Your Next Campaign
As I mentioned before, Black Friday starts long before the Friday. But it also doesn’t end on Friday.
If you want to make the most out of the holiday shopping season, try teasing your next big shopping day when Black Friday ends.
You can already start promoting Cyber Monday, Christmas, or a local holiday and hint that a compelling offer is around the corner.